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History & Certifications


News & Updates from Seneca Label

Seneca president recognized for putting people first

Describing how he helped guide the company through the pandemic, Crain’s Cleveland Business recently recognized Seneca Label president Michael Hoopingarner as a “Notable Entrepreneur.”

The publication attributed Hoopingarner’s success to “keeping open and honest lines of communication in place, listening to employees’ concerns and reacting with improvements.”

Plant updates included the addition of a workout facility, new air-conditioning, full roof replacement and outdoor dining and meeting area.

Read the full article here.

Seneca Label is proud to be featured by FujiFilm USA in a recent press release showcasing our use of their FLEXNEX FW platemaking technology. This technology provides substantial gains in color depth, brightness, and image clarity, and we're excited to offer these benefits to our clients. Read the full press release here.


A Legacy of Excellence

Seneca Label, founded in Cleveland by Donald Hoopingarner and Paul MacMurdo, has been manufacturing quality, custom-printed, pressure-sensitive labels since 1968. From our first West Side facility on Denison Avenue, through two moves in the 1970s doubling our size, to our current space (established in 1985), we’ve always been committed to exceeding your labeling requirements. Still led by Michael and third generation family member Kyle Hoopingarner, we produce roll, sheeted, and fan-folded labels using a variety of papers, films, and foils.


A Story of Growth

The need for more space and an increase in demand have pushed us to stay on top of technological advances, acquiring additional equipment that bolsters our ability to accomplish your tasks. With 7-color and 4-color process printing, a 13" maximum web width, embossing, in-house plate making, and slitting capabilities, our wide range of services is at your disposal, as is our expansive inventory of dies and materials. We keep growing and innovating, always with you in mind. In a recent company letter, President Michael Hoopingarner said: "While thinking about growth at Seneca Label, I am amazed and humbled. Change has helped our organization and our people. New team members come aboard with fresh perspectives, new equipment is acquired, and a company-wide commitment to positive change (both business and personal) is at the forefront of everyone’s mind."

Seneca’s Quality Policy

Seneca Label, Inc exceeds expectations by providing outstanding service, product quality, and adherence to requirements. Our dedication to our quality system drives our customer focus during planning and continual improvement efforts to ensure our mutual long-term success.



When it comes to manufacturing quality, custom-printed labels that exceed expectations, the team at Seneca is relentless in our pursuit of your satisfaction.

  • Need a quote? You can expect a speedy response.
  • Want the best label? We go above and beyond – even when it hurts.
  • Unusual request? We develop new processes to make your concept a reality.
  • Others telling you no? We fearlessly tackle the jobs that they won’t touch.
  • Someone else botch your job? We’ll clean up the mess.

Sound crazy? It’s how we’ve been operating since 1968. And with clients satisfied and returning for repeat business, maybe crazy dedicated isn’t a bad way to be.


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